Privacy Policy of PetBoutique

Last updated: 02/13/2026

At PetBoutique, protecting your personal data is as important as the well-being of your pet. This notice explains how we collect, use, and safeguard your information when you visit our site or make a purchase.

1. Data Controller
The data controller for the services offered by PetBoutique is:
Rapan S.R.L.
Registered and logistics office: Via Sarson 161, 36061 Bassano Del Grappa (VI)
VAT number: 10569550964 | REA: VI 403716
Contact email: info@petboutique.it

2. Types of Data Collected
To offer you an excellent shopping experience, we collect:

Identification Data: First name, last name, email address, phone number.

Shipping and Billing Data: Physical address, postal code, city, payment details.

Browsing Data: IP address, device type, usage and interaction data with the site (collected through cookies and similar technologies).

Preference Data: Purchase history and viewed products to tailor our recommendations.

3. Purpose of Processing
Your data is used for the following purposes:

Order fulfillment: Managing payments, shipping products, and after-sales support.

Marketing Communications: Sending newsletters and exclusive offers (only with your consent via Klaviyo).

Experience Improvement: Statistical analysis of visits to optimize the site’s design and offerings.

Security: Fraud prevention and protection of the site’s integrity.

4. Third-Party Services and Platforms
We work with selected partners to provide you with the best possible service:

Hosting and Platform: Shopify Inc.

Marketing and CRM: Klaviyo (Newsletter management and segmentation).

Secure Payments: PayPal, Stripe, Shop Pay, Google Pay, American Express.

Analytics and Statistics: Google Analytics 4 (with anonymized IP), Hotjar.

Customer Care: WhatsApp Business, Facebook Messenger.

Logistics: Express couriers for home delivery.

5. Consent Management (Cookie Policy)
PetBoutique uses the Consentmo system to let you manage your privacy preferences in detail. You can choose at any time to accept or refuse marketing, statistics, or preference cookies directly from our cookie banner or through your browser settings.

6. Legal Basis and Retention Period
We process your data based on the sales contract, legal obligations, or your explicit consent. Data is kept only as long as strictly necessary to fulfill the purposes described above or as required by current tax and civil laws.

7. User Rights
Under the GDPR (EU Regulation 2016/679), you have the right to:

Access your personal data.

Request correction or deletion of your data.

Object to processing for marketing purposes.

Request data portability.

Withdraw consent at any time.

To exercise your rights, you can send a request to: info@petboutique.it.

8. Data Security
We adopt technical and organizational security measures (including SSL encryption) to protect your data from unauthorized access, loss, or accidental destruction.