Pet Food: Tendenze di mercato e orientamenti

Pet Food: Market trends and directions

Adelchi Rainone

The pet food market is undergoing a significant transformation, with more and more pet owners seeking high-quality products with human-grade ingredients for their four-legged friends. In this article, we will examine the trend of the pet food market and the growing orientation of buyers towards products with human grade ingredients.

In recent years, there has been increased awareness of the importance of a balanced and nutritious diet for pets. Owners have become more attentive to the health and well-being of their animals, recognizing the vital role of proper nutrition in promoting their long-term health.

What does "human grade ingredients" mean: Human grade ingredients are ingredients used in the production of pet foods that meet the safety and quality standards required for food intended for human consumption. These ingredients are subject to rigorous quality controls and are considered safe for human ingestion.

For a few years now there has been a growing demand from consumers for pet foods with human grade ingredients.

This trend is fueled by several factors:

  1. Concern about the quality of ingredients: Pet owners have become more demanding when choosing foods for their four-legged friends. They look for products made with high-quality, safe ingredients, similar to what they would consume themselves. Human grade ingredients represent a mark of quality that meets these expectations.

  2. Increased awareness of food issues: Food scandals and concerns regarding the safety of ingredients in pet foods have led to increased attention to the provenance and quality of ingredients. Human grade ingredients offer a level of transparency and safety that consumers are looking for for their pets.

  3. Parallelism with human food trends: The growing popularity of natural, organic and healthy ingredient diets for humans has also influenced food choices for pets. Owners look for products that reflect their own lifestyle and nutrition choices, opting for foods with human grade ingredients.

The orientation towards the purchase of pet food with human grade ingredients offers several benefits to owners and their animals:

  1. Quality and safety: Human grade ingredients offer a guarantee of quality and safety, as they are subject to strict controls and food safety standards.

  2. Superior Nutrition: Human grade ingredients often offer better nutritional quality, as they are formulated with select, nutritious ingredients.

  3. Transparency and trust: Foods with human grade ingredients offer greater transparency regarding the origin of the ingredients, the production process and company practices, fostering a relationship of trust between producers and consumers.


Human Grade Dog Food

Food for Human Grade cats