Acana and Orijen acquired by Mars: Doubts about the future of the products
Adelchi Rainone
The pet food industry recently witnessed the acquisition of Champions Pet Food, the company that makes Acana and Orijen, by Mars, one of the largest food companies in the world. This event raises questions about the future of Champions Pet Food products and the possible consequences for consumers. In this article, we will critically explore the changes that may occur in Champions Pet Food's products following the acquisition by Mars.
Champions Pet Food has earned a strong reputation in the pet food industry due to its philosophy of using high-quality ingredients and creating biologically appropriate foods. Their brands like Orijen and Acana have become synonymous with nutritious and healthy products for dogs and cats.
Mars' acquisition of Champions Pet Food has generated concerns among consumers regarding possible changes in product quality and formulation. When large companies acquire smaller brands, there are often changes to align manufacturing processes and marketing strategies. This could lead to compromises on the quality of ingredients or changes in product formulas.
Mars is a multinational food company that has demonstrated a strong tendency to maximize profits. Including Champions Pet Food in its portfolio could lead to greater standardization of products to fit Mars' manufacturing processes and marketing strategies. This could involve reducing the quality of ingredients or adopting less expensive solutions to maximize profit margins.
Mars' acquisition of Champions Pet Food could also impact the diversity of choice for consumers. If Champions Pet Food brands are fully incorporated into the Mars portfolio, there may be a reduction in options available in the market. This may limit consumers' ability to choose products that best fit their pets' specific needs.
Faced with these concerns, it is important for consumers to exercise greater vigilance and demand transparency from Mars regarding changes that may be made to Champions Pet Food products. Consumers should seek information on the sourcing of ingredients, the formulation of products and the impact of changes on nutritional values.
